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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 105
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6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Customer 150
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7 Stages In The Evolution Of A Startup To A Business

Startup Professionals Musings

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. True entrepreneurs love the tactical and problem solving challenges.

Startup 137
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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Train and coach continuously. Involve, empower, and inspire.

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. If you can’t quantify or document your service for repeatability and new employee training, you will kill yourself trying to grow the business. Capture your “secret sauce.”

Startup 111
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OK, So Maybe Not ALL MBA Entrepreneurs Are Oxymorons

InfoChachkie

MBA’s are an easy target for entrepreneurs’ scorn. I too have taken shots at MBA’s, describing why they are not typically well suited for startup life in Why Entrepreneurs Hate (Most) MBAs. MBA’s are trained to design, organize and manage such large-scale, complicated operations. “When M.B.A.’s

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It’s Time To Design Human Experiences Versus Products

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In a new book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Keep users engaged throughout design and development.

Design 61