Design Framework Study 
Both Sides of the Table
JUNE 13, 2013
It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. I’m going to set up the framework today and in future posts I’ll drill down into each area. We called our methodology PUCCKA.
Startup Professionals Musings
AUGUST 20, 2022
As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A classic survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision.
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Startup Professionals Musings
NOVEMBER 13, 2019
As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A recent survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision.
Both Sides of the Table
SEPTEMBER 8, 2009
I told people privately my perfect spec: computer science undergrad from MIT (or any other great school), 2-years at McKinsey but no more than that (I love the analytical framework that the top strategy consulting firms provide. If you had a non-business undergrad and want to study for a master’s in business – go for it!
socalTECH
APRIL 3, 2012
We had a little success with Coffee Bar, Magic Mall, and Sony's Infinite Anarchy, and those games keep getting better and we kept learning about the framework, and added more talent to our team. Beyond that, for a really social game, you have to have a whole underlying economy and data structure, which needs to be really well designed.
Startup Professionals Musings
DECEMBER 4, 2017
As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. Design thinking” is a methodology used to solve complex challenges, such as the ones faced by every business in today’s rapidly changing and highly competitive environment.
socalTECH
MAY 8, 2017
It's really hard to do the study which requires you to drive weekly to a clinic, find parking, deal with traffic, and wait in a waiting room. Belinda Tan: Most of our trials are Phase 2 and Phase 3 studies. We're now starting to plan to open this to Phase 4 studies. All of these barriers are very hard barriers to overcome.
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