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Investors, MVPs and Evidence of Traction

SoCal CTO

If you do build the MVP and show it to them, they will ask you about your metrics. They really want metrics, not a product. Cases Where a Mockup is Not Enough There are a few cases where mockups or clickable prototypes may not be enough: Usability, interaction design, etc. What The Heck Does “Traction” Really Mean To A VC?

Metrics 264
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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. How Unique Is A Unique Visitor? -

Pricing 150
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8 Strategies To Capitalize On Untapped Global Markets

Startup Professionals Musings

He comes from a background in venture capital from inside and outside the Valley, as well as entrepreneurship work with startup efforts around the world. I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones.

Capital 138
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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

” For the company’s customers, MetaCX provides a dashboard that includes outcomes, the collaboration, metrics tracked as part of the relationship and all the metrics around that are part of that engagement layer,” says McCorkle. . “It is API embeddable and we have a full user experience layer.”

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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Or if you’re a VC raising from LPs you have to list all of your deals, your investment value, your carrying value, your multiples, your IRRs, TVPIs, DPIs, etc along with net cashflows plus your previous LPAs. So what does a VC do when he or she isn’t ready to say “no” or perhaps might like to talk with you in a year but not now?

Funding 336
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Timing and why we’re all VCs

TechCrunch LA

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. When should a VC invest? Between TechCrunch today and my former roles in venture capital, I’ve had the opportunity to practice timing a lot. Mithril Capital, management fees, and VC strategic drift.

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Top 29 Startup Posts May 2010

SoCal CTO

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. When I’m on a VC panel, I’m always amused by the answers from my co-panelists as they are usually the same set of “VC cliches” which makes it even more fun when I blurt out my answer.

Startup 248