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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

If you’ve been following the press about VC funds you’ll know this is no small feat. Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. But in Los Angeles, Santa Monica is akin to SoMa in San Francisco, Cambridge in the Boston area or Flatiron / Union Square in NYC.

Funding 343
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BloomNation.com Gets $5.55M For Local Flower Delivery

socalTECH

Santa Monica-based BloomNation.com , the online floral arrangement marketplace headed by Farbod Shoraka, has raised $5.5M The funding came from Ron Conway, Andreessen Horowitz, Spark Capital, and Chicago Ventures. in a funding round, the company said this morning. READ MORE>>.

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Tradesy Finds $13M for Fashion Marketplace From KPCB, Others

socalTECH

In a significant vote of confidence for Santa Monica-based Tradesy , the peer-to-peer marketplace headed by Tracy DiNunzio, has raised a $13M funding round from Kleiner Perkins Caufield & Byers, Sir Richard Branson, Rincon Venture Partners, Bee Partners, Northgate Capital, and others. READ MORE>>.

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Nobl9 Finds $21M

socalTECH

Santa Monica-based Nobl9, a developer of software to help manage engineering, software, and reliability of software in the cloud, has raised $21M in a Series B funding, the company said on Wednesday. The company said the new funding will go towards customer deployment, software team expansion, and marketing programs.

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H Code Snags New Investment Round

socalTECH

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113
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TradeYa Gets $1.1M

socalTECH

Santa Monica-based TradeYa said Wednesday that it has raised $1.1M in a venture capital funding, to launch its social platform for trading goods and services. angels coast tech angel social swapping bartering barter trading capital venture tradeya' The startup is led by Jared Krause. READ MORE>>.

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Why Female Founder Office Hours is So Important

Both Sides of the Table

The idea is simple enough: several female VC partners at top funds will hold 1-hour meetings with 40 promising female entrepreneurs looking to get advice on their business and pitch in a friendly, non-judgmental, safe environment. 8% of VC partnerships, for example). Now 33% of Supreme Court Justices are women (vs.