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Naritiv's Snapchat Analytics Software Acquired By Hootsuite (Update)

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The Snapchat analytics software developed by Los Angeles-based Naritiv , a startup producing online content for brands, has been acquired by social media management firm Hootsuite. Hootsuite said the acquisition specifically was geared towards the Snapchat analytics solutions created by Naritiv. and Allen DeBevoise.

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Forge Platform Finds $1M For Ethereum SDK

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Santa Monica-based Forge Platform , which is developing software development kits used for Ethereum, has raised $1M in a seed funding, the company disclosed on Wednesday. The funding came from Manta Ray Ventures and Upfront Ventures. The company was founded by Chris Lorenz, Geoffrey Anderson, and James Borow.

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Camera IQ Raises $5M For AR Efforts

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Los Angeles-based Camera IQ , a developer of augmented reality (AR) software, said this morning that it has raised $5M more in its Series A funding, bringing its total raised to over $14M. The company is developing augmented reality software specifically for use for brand marketing. READ MORE>>.

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Snap accelerator names its latest cohort

TechCrunch LA

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. The latest cohort from Snap’s Yellow accelerator.

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Snap Unloads Placed To Foursquare

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the parent firm of Snapchat , has sold off Placed , a developer of location intelligence and offline attribution software tools. Foursquare said the acquisition will deepen its location technology platform. Los Angeles-based Snap Inc. , Financial terms of the acquisition were not announced. READ MORE>>.

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Niantic transcends Discord to build Campfire, an AR social app, and unveils Lightship VPS

TechCrunch LA

Since the launch of Pokémon Go in 2016, players have been coordinating meetups, in-game raids and battles on platforms like Reddit and Discord. Niantic’s games incentivize people to use their technology to go outside and meet others — that’s why it calls its AR development the “real-world metaverse.”

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MomentFeed Enhances Paid Media Management Tools

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Santa Monica-based MomentFeed , which develops software used by multi-location brands to manage consumer experience interacting with their locations, has enhanced its Paid Media Manager software. The company said the enhancements include the ability to executive targeted, local Snap Ads and Geofilters on Snapchat.

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