Berkonomics

NOVEMBER 9, 2017

Close. How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. So, let’s up our marketing knowledge first with a few short answers to marketing questions….

Marketing 266

Marketing Resource Advertising Social Media 266

socalTECH

NOVEMBER 9, 2017

An experiment involving the first-ever, fully self-driving shuttle bus in the nation, launched in Las Vegas yesterday, had a very bad first day on the job on Wednesday. The NAVYA Arma shuttle bus, run by French company Keolis, apparently smashed into a semi truck pulling out of alley shortly after it started making its rounds about Vegas. According to local media reports, the accident was ultimately blamed on the human driving the semi truck.

Study 140

Study Report Media Technology 140

L.A. Business Journal

NOVEMBER 9, 2017

Snapchat redesign scheduled for release on Dec. 4, Disney to price streaming service 'substantially below’ Netflix, and Activision’s ‘Call of Duty’ rakes in $500 million.

Snapchat 100

Snapchat Netflix Pricing Report 100

socalTECH

NOVEMBER 9, 2017

Venture capital investor Shervin Pishevar , the co-founder and Executive Chairman of Los Angeles-based Hyperloop One , has just filed a lawsuit alleging a political research group has been running a smear campaign against him. Pishevar filed the lawsuit in San Francisco against company Definers Public Affairs this week. Pishevar is no stranger to high profile lawsuits: he and Hyperloop One were in a legal back-and-forth with former executive and CTO Brogan BamBrogan in 2016, and he also has a la

Venture Capital 113

Venture Capital Research Los Angeles Capital 113

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

Tech.Co

NOVEMBER 9, 2017

If you hear the word “Fargo,” you might think of the american comedy series or the 1996 film that won multiple Oscars. But there's more to the city than what's on the big screen. It is here where innovators, artists, entrepreneurs and more have moved from all around the world to join it's welcoming startup community. In this profile of #StartupsEverywhere , I talked with John Machacek, Senior Vice President of Finance and Entrepreneurial Development, the Greater Fargo Moorhead Econom

Screening 70

Screening Mobile Entrepreneur Startup 70

socalTECH

NOVEMBER 9, 2017

Los Angeles-based Exym , which develops cloud-based EHR software used by outpatient behavioral clinics, has received an investment from private equity investor Alpine Investors. Terms of the deal were not announced. According to Exym, the transaction is with Alpine Investors V, VI, and VI-A, LP. As part of the deal, Exym founder Matt DeBeer will become CTO of the company, focused on product strategy and customer advocacy, and Alpine'sd Nick Horn will become CEO.

Funding 113

Funding Equity Los Angeles Software 113

socalTECH

NOVEMBER 9, 2017

Irvine-based Crowdstrike , the cybersecurity services and software firm led by security veteran George Kurtz, has been in the news a lot over the last year, for its involvement in uncovering the hacking at the Democratic National Committee (DNC). Buzzfeed takes a deep dive into the story behind Crowdstrike's investigation , and how essentially Crowdstrike has replaced the FBI in investigating the intrusion.

Buzzfeed 113

Buzzfeed News Google Sales 113

Xconomy

NOVEMBER 9, 2017

Aquam, a San Diego company with technology for cleaning out and re-lining aging utility pipelines, has raised $26 million in a growth capital round led by NewWorld Capital Group , a New York private equity firm that makes investments in sustainable energy and natural-resources related deals. As municipalities and utilities confront intractable infrastructure problems that range from the drinking water crisis in Flint, MI, to a 2010 natural gas pipeline explosion in San Bruno, CA, Aquam says its

Services 55

Services San Diego Resource Equity 55

socalTECH

NOVEMBER 9, 2017

Santa Monica-based enterprise software developer Cornerstone OnDemand has raised $300M in a strategic investment from private equity investor Silver Lake, according to the company. Cornerstone OnDemand said the capital injection will go towards funding growth initiatives, and to manage its capital structure, including repaying existing convertible debt and repurchasing common shares.

Silver Lake 113

Silver Lake Cornerstone OnDemand Software Review Santa Monica 113

StartUp Beat

NOVEMBER 9, 2017

Grigori Mikayelyan was a failed and an aspiring entrepreneur; furnished with a new idea – and determined to make a success of it – he became a Lyft driver to conduct customer research with his passengers. I spoke to him over the phone about his unique approach to developing a company. Mikayelyan returned home in 2015 having had dinner at a Sushi restaurant in Glendale, California – the experience had gifted him his next business idea.

Research 40

Research Customer Custom Entrepreneur 40

socalTECH

NOVEMBER 9, 2017

Santa Monica-based Troy Capital Partners , a new venture investment firm led by Josh Berman, Brian Sullivan, and Samit Varma, has backed a veteran of TrueCar for a new startup called Rollick Outdoor. Rollick, created by former TrueCar co-founder and Chief Strategy Officer Bernie Brenner, said it raised $5M in a seed funding to help powersports, marine, and RV dealers with their retail experience, The funding came from Silverton Partners, Autotech Ventures, Troy Capital Partners, Capital Factory

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Truecar Capital Santa Monica Seed Funding 113

socalTECH

NOVEMBER 9, 2017

Welcome to Tech Scenes where we explore what makes tech founders and the cities they live in thrive. In episode two we explore Los Angeles from Pasadena, Hollywood, Santa Monica to Manhattan Beach and meet up with Harrison Tang of Spokeo, Sarah Zurell of Pavemint, Andrew Blackmon of the The Black Tux, Bambi Francisco of Vator, Nick Green of Thrive Market, and Brew Johnson of PeerStreet.

Manhattan Beach 100

Manhattan Beach Southern California Santa Monica SoCalTech 100

socalTECH

NOVEMBER 9, 2017

Los Angeles-based free mobile phone service FreedomPop has scored a major distribution deal with retail chain Target , saying that more than 1,100 Target retail locations will offer up its SIM and Android devices. According to FreedomPop, the move comes as Target is looking to compete against Wal-Mart in offering up low priced wireless service to consumers.

Mobile 100

Mobile Los Angeles Pricing Sales 100