Education, Invest, Marketing and Metrics - Southern California Tech Central

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing

Marketing Framework Social Media Media

How I Invest

Both Sides of the Table

MAY 27, 2016

During the Q&A I was asked about how I make investment decisions in early-stage businesses. I know that sounds trite but it’s the best way I can describe my early-stage investments. If I don’t do both then it’s highly unlikely I will invest. I answered in the same way I always do so I thought I’d just write it publicly. “I

Invest

Invest Writing Pricing Metrics

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics

Metrics Technical Review Sales Customer

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising

Advertising Marketing Startup Framework

The Right Marketing For A New Business Costs Least

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing

Marketing Social Media Framework Media

Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media

Media Marketing Startup Framework

10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

MAY 30, 2022

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Sales

Sales Metrics Guide Startup

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media

Media Framework Social Media Metrics

7 Considerations For Setting Your Bottom Line Balance

Startup Professionals Musings

APRIL 27, 2022

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Responsibility and integrity are still the key.

Startup

Startup Entrepreneur Capital Examples

10 Keys To Surviving From A Startup To An Enterprise

Startup Professionals Musings

SEPTEMBER 1, 2019

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Startup

Startup Sales Metrics Guide

7 Keys To Balancing Profits Versus A Higher Purpose

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Responsibility and integrity are still the key.

Startup

Startup Entrepreneur Capital Examples

What I Would Have Said at TechCrunch Disrupt

Both Sides of the Table

SEPTEMBER 27, 2010

The VC industry has different segments in it that have different fund sizes, different investment amounts and different risk / return expectations. We need venture debt, factoring companies and public markets. If you’re an angel you invest your own money and you have nobody to answer to except your spouse. VC is different.

Venture Capital

Venture Capital Training Startup Entrepreneur

10 Keys To Evolution From A Startup To An Enterprise

Startup Professionals Musings

FEBRUARY 4, 2015

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Startup

Startup Sales Metrics Entrepreneur

Batch 8 500 Startups Demo Day | Our Top Ten

Tech Zulu Event

MAY 9, 2014

Updates could be as exciting as closing investment deals, or harrowing as the news of losing a co-founder. They’ve captured their market quickly by being the first providers of affordable luxury bookings with a business model to fill in a large amount of unused travel inventory. About $37B worth of lost sales a year, worldwide.

Startup

Startup Mobile Commerce Education

10 Steps To Scaling Your Startup Toward A Fortune 500

Startup Professionals Musings

SEPTEMBER 13, 2017

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Startup

Startup Sales Metrics Guide

8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

MAY 27, 2013

By spending more time educating your board on your business you get more valuable advice from them. Understanding where your VC partner sits in their respective fund and where their fund is in the cycle of its investment lifecycle will help you understand your VCs behavior. In his spare time he raised nearly $30 million. Assigns tasks.

Tips

Tips Email Venture Capital CTO Coach

The Next Business Stage Requires Aggressive Growth

Startup Professionals Musings

NOVEMBER 3, 2013

These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Sales

Sales Metrics Startup Entrepreneur

Open Source Business Model

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Southern California

Southern California CTO Coach CTO Hire Social Media

TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

FEBRUARY 5, 2014

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund.

Startup

Startup Google Education Venture Capital

Focus On Profits Is Not Enough For A Great Business

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Conscious Capitalism, for example, claims 3.2

Startup

Startup Entrepreneur Examples Satisfaction

7 Tips On Following The Triple Bottom Line To Success

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Conscious Capitalism, for example, claims 3.2

Tips

Tips Startup Entrepreneur Examples

The Bar Keeps Going Up for Venerable Entrepreneurs

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Conscious Capitalism, for example, claims 3.2

Entrepreneur

Entrepreneur Startup Examples Satisfaction

Next Gen CrowdInvesting | Chance Barnett (CEO) of Crowdfunder

Tech Zulu Event

MAY 8, 2014

Back in January, at the annual TechZulu Startup Forecast , our panel of industry leaders and investors spent a healthy dose of time discussing the ongoing JOBS Act (Jumpstart Our Business Startups) and the investing sphere at large. This all, circling around 2008, a shy year for startup investments. Fundraising Frustrations.

Invest

Invest Platform Entrepreneur Paramount

5 Market Obstacles That Kill Even Compelling Products

Startup Professionals Musings

NOVEMBER 7, 2018

My answer is that innovative marketing is always required, to stand out above the crowd. Word-of-mouth is great, but I look for a real marketing budget and action plan. As a starting point, I would expect to see a marketing budget in the first year of 15 to 30 percent of projected revenues.

Product

Product Marketing Education Examples

In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

MARCH 3, 2013

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. Disruption of Education. “Online education is truly going to kill us.” Internationalization of Technology.

Venture Capital

Venture Capital Education Offshore Outsource Development

Interview with Zach James and Rich Raddon, MOVIECLIPS.COM

socalTECH

NOVEMBER 17, 2010

What I mean by that, is many times, when marketing departments are releasing a film, they release a few teaser scenes. A few companies have aggregated all of that free media out there from those marketing materials. Our metrics show that when people watch chips, they increase their tendency to want to watch that feature length film.

Startup

Startup Los Angeles Content Hollywood

Interview with Ian Swanson, Sometrics

socalTECH

SEPTEMBER 23, 2008

The firm has also received investments from Greycroft Partners and AT&T. We provide traffic analytics, cross-tabulated across demographics, A/B testing to see how an audience is using certain pages, and engagement metrics. It seems like this market initially had a lot of individual developers just playing around with the APIs.

Social Media

Social Media Advertising Social Network Userplane

Interview with Sometrics, Ian Swanson

socalTECH

SEPTEMBER 23, 2008

The firm has also received investments from Greycroft Partners and AT&T. We provide traffic analytics, cross-tabulated across demographics, A/B testing to see how an audience is using certain pages, and engagement metrics. It seems like this market initially had a lot of individual developers just playing around with the APIs.

Social Media

Social Media Advertising Social Network Userplane

This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

JUNE 12, 2010

Spark Capital is relatively new to VC (founded in 2005) yet has become one of the hottest new VCs having invested in Twitter, Tumblr, AdMeld, Boxee, KickApps and many more companies. BookRenter – plus a discussion about Chegg … what is going on in the university book market? Our guest was Mo Koyfman of Spark Capital.

Venture Capital

Venture Capital Capital Metrics Competition

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