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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on? No one else is doing that now in podcasting.

Media 150
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Tech.Co Has Been Acquired by Global Digital Media Business

Tech.Co

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co. Needless to say, very little of it was easy.

Media 175
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127
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Los Angeles-based childcare and co-working startup Bümo adds more virtual classes for kids at home

TechCrunch LA

The two met in their early twenties when Nguyen was trying to launch a fashion business and Lim was solidifying her career as a social media celebrity and designer. . The company said the money went to boost the development of new curriculum and hire educational and operational staff. As the pandemic began to spread across the U.S.

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How TenOneTen Ventures Is Investing In LA's Technology Future

socalTECH

In particular, funding for companies developing deep technology--software and cloud, as opposed to content and media--seems to be lacking. There is a really genuine and real opportunity in the intersection of media and entertainment technology here in Los Angeles, and people are focused here on that for a legitimate reason.

Invest 159
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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

Patrick Quigley: People often have the wrong perception of Vantage Media. However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. After the acquisition, we have been investing dramatically in that team.

Media 162