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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". We started sending out the newsletter. everybody opted in.".

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". We started sending out the newsletter. everybody opted in.".

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6 Essential Elements For Kickstarting Your Business

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. People won’t flock to marketing materials. Easy to digest.

Content 146
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6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. People won’t flock to marketing materials.

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Xconomy Announces Channel Focused on the Future of Education

Xconomy

But underlying all that, in a sense, is education. We have long run stories about STEM education, educational technology, and more—and even put out a special Xconomist report on the future of education. Now we are bringing that coverage even more front and center with the launch of a national Education channel.

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6 Key Elements Of Marketing Content To Fuel A Launch

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. People won’t flock to marketing materials. Easy to digest.

Content 67
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Startup ‘Word-Of-Mouth’ Is Not A Launch Strategy

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. People won’t flock to marketing materials. Easy to digest.

Startup 103