Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 99

Content Startup Newsletter Writing 99

InfoChachkie

OCTOBER 24, 2011

Marketing is free or cheap because of social media. Determining the perfect moment to enter the startup market, whether by creating a company or joining an ongoing venture, is akin to timing the financial markets. of the newsletters went bust.”. “You Victory usually satisfies, but it seldom educates.

Company 257

Company Companies Startup Study 257

Startup Professionals Musings

JULY 25, 2011

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Educational. People won’t flock to marketing materials. Easy to digest.

Content 94

Content Startup Newsletter Writing 94

Startup Professionals Musings

AUGUST 7, 2017

That means that you need to overtly market yourself, rather than wait and hope that the right people or customers will find you. Of course, she assumes that you are confident and courageous, and willing to capitalize on all your strengths and opportunities to market yourself. Start a blog and write for industry forums and newsletters.

Startup 55

Startup Organization Newsletter Content 55

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool.

RSS 349

RSS News Blogging Yahoo 349

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal.

Social Media 93

Social Media Content Startup Web 93

Xconomy

NOVEMBER 2, 2016

But underlying all that, in a sense, is education. We have long run stories about STEM education, educational technology, and more—and even put out a special Xconomist report on the future of education. Now we are bringing that coverage even more front and center with the launch of a national Education channel.

Education 40

Education Newsletter Training High Tech 40

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. It was the first internet company to lose money on its first day on the public markets. Marketing materials.

Software Review 285

Software Review Software Blogging Startup 285