Both Sides of the Table
MARCH 3, 2013
Disruption of Education. He talked about how for centuries education had “no technological core” (meaning it was bound by physical locations) and thus disruption was very difficult. Today’s higher education is responding by making more courses online and available to people outside of physical boundaries. .
Startup Professionals Musings
APRIL 17, 2022
Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.
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InfoChachkie
JUNE 4, 2012
As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Public relations at a startup is a sales process. In addition to paying the consultant, you must invest time to educate them. You can’t live long enough to make them all yourself.”. Grant Exclusivity.
socalTECH
MARCH 1, 2018
Ahead of the conference, we sat down and spoke with Kevin Anderson , co-founder and CEO of Los Angeles-based Appetize (www.appetizeapp.com), a rapidly growing developer of point-of-sale software, on the topic of customer service. Lots of startups talk about trying to outsource all their customer support.
InfoChachkie
MAY 16, 2011
1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Fallacy: Third-party, OEM (Original Equipment Manufacturing) representatives succeed once the sales process is defined, proven and documented. Public relations at a startup is a sales process.
Startup Professionals Musings
JULY 15, 2019
Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. Look at the big picture first of development, finance, and marketing/sales. The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk.
Startup Professionals Musings
MAY 25, 2014
Sell yourself as the expert, and business sales will follow. Use the interactive, goal-based play of online games to engage customers for fun, education, and relationship-building. So start now to think of your startup as a media company, rather than an outsourcer of advertising from some anonymous experts. Marty Zwilling.
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