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ConsumerTrack Expands In El Segundo, Ramps Hiring

socalTECH

Los Angeles-based ConsumerTrack , the operator of GoBankingRates.com and other personal finance content and lead generation sites, said today that it is expanding its headquarters in El Segundo. ConsumerTrack says its customer include such companies Fidelity, Transunion, Chase Bank, and many other financial institutions.

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PK4 Media Buys Prosperio

socalTECH

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. Prosperio was part of LaunchpadLA. READ MORE>>.

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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. The company said its tools can be used with existing iOS or Android apps, or standalone.

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Vantage Media Launches Into Educational Marketplace

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El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding into the post-secondary school marketplace today, saying that it has launched a new offering called Vantage Media SchoolSelect. READ MORE>>.

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Social Media 101

SoCal Tech Calendar

Thursday, August 23, 2012 -- Social Media 101. It's time to learn how social media can help you get to the next level personally and professionally. Learn about the basic apps such as Twitter, Facebook, and Linkedin while also learning how Google Reader, Quora, and IFTTT can help you be more productive and find more clients!

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EdgeCast, Media Temple Team On CDN Service

socalTECH

Los Angeles-based EdgeCast , the content delivery network firm headed by James Segil, and fellow Los Angeles web hosting provider Media Temple , run by Demien Sellfors, are announcing today they are launching a new content delivery network offering for Media Temple's customers. Financial details of the deal were not disclosed.

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Wpromote Offers Up Free Digital Marketing Training To Nonprofits

socalTECH

Wpromote said the event, in El Segundo, runs from 8am to 5pm, and will help nonprofits learn about things like paid and earned social media, boosting a charity's visibility on Google, increasing open and click through rates on email campaigns, and more.

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