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Use video whenever possible.

Berkonomics

Yes, most of that is from NetFlix and YouTube and others delivering entertainment content. But an increasing amount is now coming from web sites and YouTube videos created by companies looking for an edge in their marketing efforts. That time more than triples when videos are positioned to be delivered with just a home page click.

Netflix 166
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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

That strikes me as an attractive market for disruption over time. They recommend up-sells and cross-sells of products. Banner ads were never very effective on web pages so it baffles me that it’s the preferred method of advertising today on mobile devices. They know what you bought the last time you were shopping.

Mobile 329
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Interview with Matthias Galica, ShareSquare

socalTECH

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. market has been different, is that the adoption of mobile internet has not been nearly as prevalent.

Startup 220
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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Interview with Allison Dollar, SnapCuts

socalTECH

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. For a receiver, the receiving page on SnapCuts can also be branded or skinned.

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Get Inside the Mind of an Angel Investor

Both Sides of the Table

When I meet with Tom offline it’s obvious that he immediately is thinking about product issues, technology trends, funding rounds, etc. A very big thanks to Alexandra Harris, the founder of FanCause , a company that aims to connect entertainment brands with their fans to raise money. Sounds like a noble cause.

Angel 302
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Coull Entrepreneurs Get More Customers

InfoChachkie

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Share and Enjoy.

Custom 226