Email Marketing Screening Writing 
Both Sides of the Table
SEPTEMBER 28, 2011
I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.
Both Sides of the Table
JANUARY 14, 2014
If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you.
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Both Sides of the Table
MARCH 11, 2016
It’s more like writing a Tweet vs. sending a Direct Message (DM) in Twitter, which feels more intimate and intrusive or a FB post vs. a Private Message. The starting screen every time is the camera. Look at the top of your screen in the middle and you’ll see the Snapchat ghost. So, too, Snapchat. Open Snapchat.
Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.” If a VC “ghosts you” (i.e.
Both Sides of the Table
AUGUST 8, 2009
The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in. Keep on the radar screen – I know the VC’s seemed to love you when they met you. It’s marketing 101 for tech companies in terms of how you market to customers. VC’s are the same.
SoCal CTO
DECEMBER 19, 2012
You likely are writing your first one of these. You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. Just make note of it in the document and/or in an email when you send it. Don't stress over format. Don't stress if you are doing it right.
Berkonomics
JUNE 11, 2015
I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era. For me I had few alternatives; working for someone else had proved to be a frustrating experience.
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