Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Both have the same end goal of getting people to your website.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

InfoChachkie

MAY 14, 2012

and Overture Services. We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves. A leading online merchandiser doubled its conversions at a cost significantly lower per sale as compared to its historical baseline.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

NOVEMBER 3, 2014

The Search and Social Commerce toolset helps us get deeper insights and more effectively scale more tailored consumer experiences wherever the searching for and discovering products”. I’ve seen some smaller retailers execute very innovative strategies, such as posting items for sale on Instagram to the first person who emails them.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, you are only paid for ads that generate sales.

Customer 164

Customer Custom Advertising SEM 164

Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them.

Marketing 40

Marketing CPC Metrics .Net 40