Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). For sites displaying the ads, this is called pay per click (PPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

OCTOBER 3, 2012

It seems like everyone has an Internet startup these days. The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

InfoChachkie

NOVEMBER 3, 2014

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

NOVEMBER 12, 2013

It seems like everyone has an Internet startup these days. The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Content is king of the road.

Social Media 93

Social Media Content Startup Web 93

Jason Nazar

MAY 1, 2016

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category.

Customer 164

Customer Custom Advertising SEM 164