Berkonomics

FEBRUARY 18, 2021

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

AUGUST 3, 2023

You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors. Friends, family and fools: [Email readers, continue here…] This term, although pejorative, describes the typical mix of early investors in a small, young growing business.

Venture Capital 295

Venture Capital Startup Class Invest 295

Berkonomics

JANUARY 6, 2022

Especially when outside investors, venture capitalists or angels have put in substantial money, and the sales price is not enough to give them a reasonable return for the time and money invested, these investors can be – in a word – greedy. No-one complains if the sales price is ten times the investment since there is plenty to go around.

Venture Capital 156

Venture Capital Sales Pricing Equity 156

Berkonomics

MARCH 4, 2021

I recall the introduction of artificial intelligence into the hotel reservation process, a “one-up” on the airline method of yield managing the price of airplane seats. For argument’s sake, let’s credit the iPhone with igniting an entire product class. Artificial intelligence thirty-four years ago.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Berkonomics

SEPTEMBER 28, 2017

And then there are options: [Email readers, continue here…] Stock options or phantom stock are the tools of early stage businesses used to attract great talent when there is not enough cash to pay market rates. How about the price per share? The price per share for option grants is also an important consideration.

Equity 256

Equity Class Pricing Sales 256

Berkonomics

NOVEMBER 18, 2021

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] And the third predictable crisis is…. So, your business has begun to take off. Don’t be alarmed by this next statement. That’s relatively easy. quality control.

Class 156

Class Custom Customer Email 156

Tech.Co

JUNE 3, 2022

Please fill in your email. If your own business is in a place to buy a brand new iPhone, the Tap to Pay feature is worth activating — but given how many customers will pay with a non-contactless card or phone anyway, you'll still need a card reader to avoid missing out on sales. Sign up to the Tech.co newsletter.

News 152

News Newsletter Sales Tips 152

Berkonomics

MARCH 28, 2019

First: Is the price paid for shares by previous investors excessive, creating a post-money valuation too high for the actual value of the company? Email readers, continue here…] Second, it is important in the first investment round to face the issues that may be required later by subsequent, more sophisticated, investors such as VC’s.

Invest 120

Invest Venture Capital Pricing Class 120

Berkonomics

JULY 31, 2014

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. This is considered to be the producer-oriented model.

Marketing 201

Marketing Demand Pricing Custom 201

Berkonomics

APRIL 13, 2017

Email readers, continue here…] Can you dominate that market? The dominant player in any niche controls pricing for all those under it, and often sets the risk profile for new entrants into the niche if the dominant player’s products or services fill the needs of customers at reasonable prices and quality.

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

NOVEMBER 25, 2021

Is there a market for your class of product at all? Email readers, continue here…] Too often the person you call your chief financial officer is trained in accounting, which is primarily a process of looking backward over events in the past. Here are five basic kinds of internal risks that a business faces over time.

Competition 156

Competition Marketing Class Product 156

Berkonomics

JUNE 15, 2017

Email readers, continue here…] There are also clauses in many such investor documents that allow the investor to override the founder and force a sale of the company if a proposed sale is attractive to an investor for liquidity, even if the founder feels that there is much more potential if the business is not sold at the present time.

Venture Capital 243

Venture Capital Sales Invest Class 243

Berkonomics

MAY 27, 2021

Email readers, continue here…] Each board member is legally tasked with two duties: the duty of care, and the duty of loyalty: care for the living entity that is the corporation itself, and loyalty not to the board member’s constituency, but to the corporation itself. What are the legal responsibilities of board members?

Resource 156

Resource Acquisition Class Help 156

Berkonomics

DECEMBER 13, 2018

If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

JUNE 8, 2017

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors.

Venture Capital 266

Venture Capital Class Invest Equity 266

Berkonomics

APRIL 6, 2012

Is the price paid for shares by previous investors excessive, creating a post-money valuation too high for the actual value of the company? Email readers, continue here.] This is only a minor problem in that both forms can convert easily into ‘C’ corporations at low cost and little consequence.

Venture Capital 198

Venture Capital Invest Pricing Class 198

Berkonomics

OCTOBER 1, 2015

Especially when outside investors, venture capitalists or angels have put in substantial money, and the sales price is not enough to give them a reasonable return for the time and money invested, these investors can be – in a word – greedy. No-one complains if the sales price is ten times the investment, since there is plenty to go around.

Angel 120

Angel Sales Pricing Equity 120

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. So your business has begun to take off. Don’t be alarmed by this next statement.

Class 120

Class Custom Customer Email 120

Berkonomics

NOVEMBER 13, 2014

Email readers, continue here.] Each board member is legally tasked with two duties: the duty of care, and the duty of loyalty: care for the living entity that is the corporation itself, and loyalty not to the board member’s constituency, but to the corporation itself. the board member personally or his or her co-investors.

Resource 222

Resource Acquisition Class Help 222

Berkonomics

MAY 12, 2010

Email readers continue here.] Each grant to new or existing employees must be approved by the board before issue. The price per share for option grants is also an important consideration. a share, then options must be priced at that amount.

Equity 213

Equity Class Pricing Startup 213

Berkonomics

SEPTEMBER 2, 2011

A financial buyer will analyze your numbers, past and forecast, to the n’th degree, and calculate the price based upon the result, after carefully comparing your numbers with those of others in the same and similar industries. The price negotiated is not at all the critical factor in the emotional sale.

Sales 220

Sales Pricing IBM IBM 220

Berkonomics

DECEMBER 13, 2011

Email readers, continue here.] If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Class 149

Class Product Marketing Demand 149

Berkonomics

JULY 19, 2011

Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

JUNE 18, 2015

Is there a market for your class of product at all? Email readers, continue here…] Second is product risk. These include having a current knowledge of competitors’ hiring practices, pricing strategy, and more. natural disasters, sudden political or economic events that rattle the entire economy, and more.

Competition 120

Competition Marketing Class Product 120

Both Sides of the Table

OCTOBER 18, 2015

Technology riches yield bumper crops in venture capital with new firms and new largesses – the rewards of LPs rediscovering our asset class. “Trade in an asset at a price that strongly deviates from an asset’s intrinsic value” The arguments against that, “This time the startups have real revenues!”

Venture Capital 150

Venture Capital Pricing Platform Marketing 150

Berkonomics

JANUARY 27, 2010

Email readers continue here.] There are also clauses in many such investor documents that allow the investor to override the founder and force a sale of the company if a proposed sale is attractive to an investor for liquidity, even if the founder feels that there is much more potential if the business is not sold at the present time.

Venture Capital 168

Venture Capital Sales Invest Class 168

Berkonomics

NOVEMBER 7, 2013

This is where you find the superb Rails coder, and the world-class information architect, and the consummate sales guy, and the persuasive business development person, and the brilliant CFO. Each of the functions is crucial, and each is required to bring the good idea to fruition. That, however, will not be enough.

Startup 189

Startup Sales Ideas Entrepreneur 189

Berkonomics

JANUARY 20, 2010

Email readers continue here.]. Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174

Both Sides of the Table

MAY 7, 2011

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). Juno provided a free email service. Free email providers (like gmail or hotmail) didn’t exist, and you had to pay a separate fee to dial up companies like AOL to access the internet. Pricing information. Working at Juno.

Software Review 285

Software Review Software Blogging Startup 285