article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

But startups need to remember that even zero paid media doesn’t mean that marketing is free. They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs.

Marketing 127
article thumbnail

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

But startups need to remember that even zero paid media doesn’t mean that marketing is free. They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

But startups need to remember that even zero paid media doesn’t mean that marketing is free. They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs.

Media 101
article thumbnail

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

But startups need to remember that even zero paid media doesn’t mean that marketing is free. They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs.

Media 95
article thumbnail

Stem: Simplifying Payments For Creatives, With Milana Rabkin

socalTECH

Our interview this morning is with Milana Rabkin , co-founder of Stem , a new startup which is developing a financial application which helps musicians and other content creators automate payments to members of their creative team. How did you start the company? What's the biggest lesson you've learned so far in starting up a company?

Startup 140
article thumbnail

Meet the 25 Startups Competing at SXSW Startup Night 2018

Tech.Co

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. Beast Mode is taking on a new meaning in the startup world.

Startup 79
article thumbnail

Interview with Paige Craig, Betterworks

socalTECH

Los Angeles area entrepreneurs, investors, and startups have gotten to know Paige Craig fairly well over the last few years, as he's made many investments in the local ecosystem. What drove you move from investing to starting up BetterWorks? I know you've talked about this before, but how did you end up in Los Angeles?

Startup 216