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Why We’re Looking to Fund Stuff With More Meaning

Both Sides of the Table

If you’re funding the same stuff as everybody else and if you started your activities when the clues were obvious you’re much less likely to drive enormous returns. When Fred Wilson funded Twitter I guarantee you it wasn’t obvious that it was a billion dollar idea. Venture Capital is a tricky industry. Far from it.

Funding 362
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 139
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Driving User Engagement With FEM's Video Recommendations

socalTECH

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. I also lead our media and entertainment vertical practice. Finally, what''s next for you?

Google 233
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Interview with Jeremy Gocke, Fliptu

socalTECH

The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Jeremy Gocke: With Fliptu, we're aiming to fix the disjointed media and product discovery process for consumers and brands. Does this look like a Facebook page, or is this a separate site?

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 107
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Interview with Jennifer Sargent, HitFix

socalTECH

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? and entertainment as a whole is rapidly changing and growing.

News 173
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Interview with Tobi Bauckhage, Moviepilot

socalTECH

and has set up shop here to connect with the local entertainment industry. Bauckhage talks about the firm's recent funding from DFJ Espirit, T-Venture, Grazia Equity, and others, and how the company has been helping studios like Twentieth Century Fox, Universal, Disney and Paramount market their upcoming releases.

Startup 164