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Penske Media, MRC In Data Joint Venture

socalTECH

Los Angeles-based companies MRC , the owner of a independent TV studios and a number of other entertainment companies and holdings--including measurement firm Nielsen Music--and Penske Media Corporation (PMC), announced late last week that they are in a new, joint venture, which will join their ata businesses.

Media 113
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Los Angeles Becomes YouTube's Content Hub With New Playa Vista Studio

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The Los Angeles area is fast becoming the content hub for online video site YouTube , a position that takes advantage of both the LA region's long history in the entertainment business, and the rise of a slew of startups producing content specifically aimed at the YouTube audience. READ MORE>>.

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H Code Media Signs Peruvian Radio, TV Broadcaster

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Los Angeles-based digital advertising provider H Code Media reports that it has signed a new partnership with Peruvian radio and television broadcast company Radio Programas del Peru (RPP). H Code media is led by CEO Parker Morse. Financial impact of the win was not announced. READ MORE>>.

Media 100
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Kim Kardashian becomes a private equity dealmaker in collab with ex-Carlyle partner

TechCrunch LA

Kardashian is launching private equity firm SKKY Partners in conjunction with ex-Carlyle consumer head Jay Sammons to invest in business across consumer products, hospitality, luxury, digital commerce and media, the Wall Street Journal first reported. Jenner will be joining SKKY as a partner, the Journal reported.

Equity 299
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DigiTour Media Raises Around $10M In Funding

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Los Angeles-based DigiTour Media , which produces events and concerts centered on YouTubers and other social media celebrities, has reportedly raised around $10M in a funding round, from Viacom, LionTree Entertainment, and Slow Ventures.

Media 100
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GumGum Sports Adds New Sponsorship Analysis Module

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Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

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BuzzFeed Ramps Entertainment Coverage In LA

socalTECH

The intersection of Hollywood and online publishing looks to be helping grow jobs in Los Angeles in the online content area. The latest move in that area comes from online viral content publisher BuzzFeed , which is apparently ramping its operations in Los Angeles, as part of effort by the site to expand into entertainment coverage.

Buzzfeed 159