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Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product. It’s All in the Numbers.

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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Does this look like a Facebook page, or is this a separate site?

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. We're not necessarily the platform to help up-and-comers or amateurs to be successful.

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Driving User Engagement With FEM's Video Recommendations

socalTECH

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. I was running the largest deals in the media and entertainment video area across many different Google products. What is FEM?

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Interview with Sara Bordo, NowLive

socalTECH

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

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The Most Interesting Online Video Trend

Both Sides of the Table

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. TV of the future will not always have linear stories. Gangnam Style Meets Torso TV.

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Interview with Tobi Bauckhage, Moviepilot

socalTECH

and has set up shop here to connect with the local entertainment industry. Tobi Bauckhage: We are a movie recommendation and discovery platform. Our platform is all about connecting early fans and early audiences with new and upcoming movies, months before a movie comes out. What is the idea behind Moviepilot?

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