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Solve, the startup creating an interactive “Law & Order” for social media, raises $20 million

TechCrunch LA

Its eponymously titled social media programming, available on Instagram and Snap, has managed to nab roughly 30 million interactions over the year-and-a-half that it distributed its productions. Now the company is launching a true crime podcast, to tap into another potentially high-growth market, on the iHeartMedia and Apple platforms.

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The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. ” That was a lie.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media.

Marketing 127
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Reflections on 2016: Brad Brooks, TigerText

socalTECH

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. What's was biggest news from you or your‏ firm this year? You can see all of our holiday reflections here.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media.

Media 95
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WESAWIT | Experience Events Through The Eyes of The Crowd

Tech Zulu Event

The mobile app and website that allows people to capture and share images and videos of events through social media. You take all the photos and videos and upload it on YouTube, Facebook, Vine, and other social media platforms and experience the event through the eyes of the crowd.