Entrepreneur Marketing RSS Writing 
InfoChachkie
JULY 23, 2012
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.
InfoChachkie
JUNE 3, 2013
Consistent with the statistics cited in Why Entrepreneurs Hate (Most) MBAs , the large majority of John and Kyle''s classmates accepted positions at investment banks and consulting firms upon graduation. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". According to John, "So, we, we sent.(an
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InfoChachkie
JUNE 4, 2012
As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions. Fallacy: Yes.
InfoChachkie
JULY 30, 2012
I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.
InfoChachkie
MARCH 4, 2013
Entrepreneurs can learn a great deal from the manner in which Pink Floyd created DSOTM. Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Pink Floyd recorded DSOTM after a year of writing and performing the material in front of live audiences. Pay To Play. Share and Enjoy.
InfoChachkie
SEPTEMBER 4, 2012
Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As noted in Entrepreneurs Shouldn't Pitch Their Ideas To Venture Capitalists , most sophisticated investors place their bets on people rather than opportunities.
InfoChachkie
OCTOBER 8, 2012
Nearly every entrepreneur has heard the refrain, "Get back to me when you have some traction,” while seeking funding. Evidence of validation manifests itself in many forms and is derived from a variety of market forces. From an unsophisticated investor, this response might be a non-confrontational way of saying "No." Share and Enjoy.
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