Remove Entrepreneur Remove Marketing Remove Search Engine Optimization Remove Web
article thumbnail

7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.

Marketing 105
article thumbnail

7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. An underrated portion of every startup effort must be about communication and marketing. An underrated portion of every startup effort must be about communication and marketing.

article thumbnail

Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Search engine marketing (SEM).

article thumbnail

Stealth Mode Entrepreneurs Only Increase the Risk

Startup Professionals Musings

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

article thumbnail

How to Market Your Startup to People Not Like You

Startup Professionals Musings

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. An underrated portion of every startup effort must be about communication and marketing. An underrated portion of every startup effort must be about communication and marketing.

article thumbnail

Learn Strategies for Tapping into Foreign Markets

Startup Professionals Musings

By Christian Arno, Managing Director Is your business tapping into foreign markets? If you haven't broken out of your domestic market, you are missing out on a big business opportunity. The internet can provide a whole host of innovative strategies for businesses of any size to break into foreign markets. domain name (e.g.