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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘ Semantic Web ’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 152
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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Refresh it often. Let’s face it, static websites are dead.

Web 96
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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173
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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). People forgot that Fred also wrote “Web Second.” ” So I’ve had to encourage an entire cohort of startups that I’ve met not to ignore the power of the web. Thus I endorse Web Second. then mobile is awesome.

Web 334
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.

Marketing 105
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114