Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Tags: entrepreneurs startups.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Social media marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Don’t be the last to get on board.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. And I had been telling my partners for a couple of years that I thought Ethan was one of the more talented entrepreneurs I had come across in San Francisco. We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Don’t be the last to get on board.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

FEBRUARY 27, 2010

The page Title tag is predominantly displayed in search engine results as the first line of the result and is normally the link to your web page. These are HTML tags needed per page, which contain one or two sentences, and keywords and phrases, that briefly explain to the search engine what the web page is about. Reduce page load time.

SEO 48

SEO HTML Search Engine Optimization Web 48

socalTECH

SEPTEMBER 14, 2009

We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. Bill Fried: I'm a serial entrepreneur. I was in advertising and marketing, working in Newport Beach on the Mazda account. They get peace of mind that they've got something scheduled.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

APRIL 4, 2011

How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Most people under estimate the challenge of winning “share of mind” the least understood concept with tech entrepreneurs.

Metrics 346

Metrics Startup SEO Customer 346

Tech Zulu Event

SEPTEMBER 19, 2010

We are TechZulu after all, so you know we could not do this post without some helpful event recommendations for startups and entrepreneurs. The Startup/Entrepreneur Guide to Social Media Week. Tuesday - Sept 21st - 2PM - Exploring User Experience, Content and Brand Strategies for the Social Web. Info & RSVP: [link].

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Don’t be the last to get on board.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. Too many entrepreneurs focus on dilution. I further that.

Competition 350

Competition Idealab Product CitySearch 350