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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Six ways to make your site-app-product go viral.

Berkonomics

Not every new game-related site is a Steam, and surely not every social network is a Facebook. It was as much in reaction to my getting blank stares from entrepreneurs when I asked the above question as it was for me to better understand the problem itself. Well-tuned metrics are an absolute must. It doesn’t happen by accident.

Sites 156
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And yet, users rave about the service, and spend long durations of time on the site. Bringing us to today – Viewers or profit?

Metrics 296
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10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

As a startup advisor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. The most common proposals I hear are for yet another social networking site ( 200 on Wikipedia ), or another dating site/app ( over 1500 in the USA ). An entrepreneur looking for a sure thing will never innovate.

Coach 137
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6 Hard Questions That Every Entrepreneur Must Answer

Startup Professionals Musings

As a mentor to many aspiring entrepreneurs, I challenge them to think beyond what I call linear extensions to a current trend, such as another “easier-to-use” app for smartphones, a new dating site for pets, or another niche social network. Great social entrepreneurs are rare. Do you have the resources to build a business?

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.