article thumbnail

20 Best Free and Paid Tools for Startups in 2023

Tech.Co

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. VPN Startup tool: VPN Price: Free Hide.me RingCentral Startup tool: Web conferencing app Price from: $11.99

Tool 128
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Market Structure.

Startup 150
article thumbnail

8 Ways To Ensure That Your Website Is Winning For You

Startup Professionals Musings

In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. Test your pricing and packaging options, and tune them regularly. Effective guarantees include: price-match, satisfaction, payment-deferral—even weather.

SEO 53
article thumbnail

Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). lots of brand names piling on) can lead to group think and price creep. Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO.

Invest 288
article thumbnail

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Search Engine Optimization (SEO).