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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. This is a very important to do when you first start a company. But before you achieve product / market fit you’re often in “consultative sales” mode where your objective is to tease out customer needs.

Sales 393
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Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

One of the vivid memories I have from being a startup CEO is the feeling that most people in your company have a look in their eyes that like they can do your job as well as you. But if you level up , raise capital and grow customers, revenue and staff – life changes. How hard could it be? You just assign out tasks to all of us.

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The Berkus Method: Valuing an Early-Stage Investment

Berkonomics

Now we tackle the more difficult and subjective task of placing a value upon those startups that don’t fit into that mold. For those of us who’ve invested in early-stage companies, especially technology startups, we have confronted a universal problem. There is nothing wrong with changing the five tests to meet individual needs.

Invest 306
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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Many startups now go through accelerators and have mentors passing through each day with advice – usually it’s conflicting. There are bootcamps, startup classes, video interviews – the sources are now endless. Because I’ve asked more than 100 VCs similar questions I start to notice patterns in thinking.

Startup 407
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Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore

Both Sides of the Table

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. Partisan rancor aside, we had just come off a boom decade – especially in tech – and many people at the start of the election thought Al Gore was a shoe in.

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The Very First Startup Founder You Need to Invest in is You

Both Sides of the Table

I had been thinking a lot about this recently because I’m often asked the question of “what I look for in an entrepreneur when I want to invest?” In the comments section a clever question popped up about whether I would have invested in myself before I became an investor. So I did, in fact, invest in myself.

Startup 409
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. I have had this discussion with many a first-time entrepreneur.

Startup 418