Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.
Startup Professionals Musings
APRIL 20, 2020
Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.
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Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Most people totally advise against stealth. You need some guidelines to make decisions.
socalTECH
AUGUST 28, 2017
Looking for someone who can put together that perfect wedding or corporate event? PartySlate (www.partyslate.com)--which is backed by a slate of LA area investors--offers up a place to browse photos on events, find venues, and most importantly, planners who put those events on, so your next big event can be an unforgettable one.
SoCal CTO
JANUARY 2, 2013
Then we discussed how they could go about finding this startup business advisor. Then I got an email that asked: I'm leading the marketing efforts for an early-stage startup. However, I often wish that I had someone more experienced both in marketing and working in a startup environment that I could go to for advice.
socalTECH
OCTOBER 24, 2011
Accelerator programs--like YCombinator in Silicon Valley, and TechStars in Colorado--have come to the forefront of the minds of entrepreneurs as a way to boost their ideas quickly into the market, find funding, and into existence. Everything they need to launch and grow their business.
Startup Professionals Musings
NOVEMBER 5, 2018
As a self-made entrepreneur and former chairman of Diamond Resorts International, he asserts that the five biggest companies by market value today, Google, Facebook, Microsoft, Amazon, and Apple, aren’t really tech, but hospitality companies. All team members must share the same mission, vision or core values.
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