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Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Over the past 12 months, I've had roughly 284,000 people come visit that site and get exposed to things I write. Be interested in what they write.

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Using Social Media To Deal With Customer Trolls

InfoChachkie

In searching for world-class examples of public responses to irate customers'' complaints, I found one that emanated from an unlikely place, Savusavu, Fiji. Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged. Channeling Tige. Share and Enjoy.

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team.

Buzzfeed 354
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Much of my traffic is through referring websites and/or social media. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I didn’t want to run out of things to write about in the first 6 months.

Blogging 286
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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

Fallacy: The sad reality is that PR Firms value their relationships with media and industry gatekeepers more than their relationship with any single client. As soon as they encounter resistance from a trusted media compatriot, they will invariably relent, in order to protect their long-term relationships. Share and Enjoy.

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Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Give people a way to follow news around a particular block.