Remove Examples Remove Pricing Remove Satisfaction Remove Social Media
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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Incent a customer collaboration culture across your team.

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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring real change to the world, and give you the satisfaction you seek. Other examples include smart-home remote control, cell-phone tracking, and remote auto traffic sensors. Social Media. Mobile Computing.

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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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10 Keys For Responding To A Reputation Crisis Online

Startup Professionals Musings

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Today your reputation online is more important than your price, service, or location. Be selective in how you communicate.