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Customer loyalty comes in four special forms.

Berkonomics

A competitor could find easy pickings here, with direct marketing to habit shoppers with coupons, special prices, and exciting promotions. Your discount coupons, use of Groupon or other third party source, predatory pricing, or the high cost of ad word purchases is rarely sustainable. That’s habit–shopping. It takes work. .

Customer 156
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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. A hybrid of the SaaS model is emerging.

SaaS 215
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5 Keys To Satisfaction From Solving Market Challenges

Startup Professionals Musings

For example, I remember a classic book by Penina Rybak, “ The NICE Reboot ,” that does a great job of outlining problem solving steps, honed from working with special needs youngsters. Whether you are charting new territory for pricing models or technology, there is rarely a perfect solution. Work with a partner you can trust.

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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Customer 133
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. For example, a few years ago, TD Bank wanted to thank their customers in a memorable way for being their customers.

Customer 147
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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

With pervasive access to social media, customers no longer differentiate poor product repair and replacement from a poor shopping experience or customer usage satisfaction. This means real customer value emphasis in all interactions and marketing, versus low price and price concessions.

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7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

But very quickly, it is becoming obvious to startups that the value and satisfaction exceeds the costs. A few examples of well-known benefit corporations in the USA include Kickstarter, Etsy in New York, Patagonia in California, and Seventh Generation in Vermont. Socially responsible products typically sell at a premium price.

Startup 149