article thumbnail

7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

article thumbnail

6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. For example, consider CVS Health's Project Health program, which directed teams to provide free health screenings to disadvantaged and underserved patient populations. Rally a community and build a team to support you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

Customer 168
article thumbnail

How to Use Generative AI and LLMs to Improve Search

TechEmpower

With Generative AI and LLMs, new avenues for improving operational efficiency and user satisfaction are emerging every day. An example of this would be: “carrots, chicken, and bok-choy.” This category encompasses a vast array of content, from emails and text documents to social media posts.

article thumbnail

10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. In fact, Conscious Capitalism companies, for example, historically have outperformed the S&P 500 index by a factor of ten. Set an example by being visibly connected to the people and information you need through social media.

article thumbnail

Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

article thumbnail

10 Keys To Winning Your Career And Startup Challenges

Startup Professionals Musings

For example, I once had a business associate who loved to help his peers, which is a positive attribute, until he was unable to complete his own commitments on time, and his career was in jeopardy. Follow your own interests and business insights to increase satisfaction and long-term success. You must re-prioritize daily.