Both Sides of the Table

JULY 14, 2010

Let me give you an example. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

MARCH 1, 2011

Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. Foursquare is a great example of this. The media eats it up as they always need something to write about. You can appeal to your audience directly and build support.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. For example, exhibiting at trade shows is very expensive, and usually not very productive.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. For example, exhibiting at trade shows is very expensive, and usually not very productive.

Marketing 102

Marketing Funding Social Media SEM 102

Tech Zulu Event

APRIL 24, 2013

A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Thus, you need to enable new ways to create a scalable customer acquisition process. He currently resides in NYC.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. For example, exhibiting at trade shows is very expensive, and usually not very productive.

Marketing 94

Marketing Startup Social Media SEM 94

socalTECH

MARCH 13, 2020

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124