article thumbnail

6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

All of these are competitors in terms of speed, price, or luxury. Here are some of the key ones: Patent protection in place as a barrier to entry. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos.

article thumbnail

Financing with grants, not equity or debt

Berkonomics

The company was funded entirely by grants from the National Institute of Health, amounting to millions of non-dilutive dollars in all. And we should not forget that non-profits of all types depend upon grants for a significant amount of their funding, often employing professional grant writers on staff or as consultants.

Equity 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A heartbreaking story about time and money.

Berkonomics

Many of the start-ups my various angel funds have financed died a slow death , not because of poor concept but because of poor execution, wasting fixed overhead and draining the financial resources from the company coffers. And professional investors often penalize the company with lower-priced down rounds or expensive loans as a result.

article thumbnail

6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

I find that startups looking for funding often never even think of asking strategic partners, rather than just venture capitalists. Many businesses have found that raising the price of a product to give it status can win more customers than a price war. Change the way you look at things, and the things you look at change.

Ideas 171
article thumbnail

6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. I like patents, trademarks, and trade secrets, so this answer is a better sustainable competitive advantage than the other five answers.

article thumbnail

10 Business Model Components Required In Every Plan

Startup Professionals Musings

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Investors look for a sustainable competitive advantage, like a patent. Decide whether the product is local or international. Revenue model. How do you make money?

Sales 102
article thumbnail

10 Entrepreneur Milestones That Make Funding Easy

Startup Professionals Musings

Every investor expects to see some business traction, both before and after a funding event. If you have neither, and choose to approach an investor, you will get no attention, and probably never again get a shot at funding with that investor. Now investors will pay attention, since scale-up funding is less risky and has a time frame.

Funding 112