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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. All of these are competitors in terms of speed, price, or luxury. Here are some of the key ones: Patent protection in place as a barrier to entry.

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Financing with grants, not equity or debt

Berkonomics

The company was funded entirely by grants from the National Institute of Health, amounting to millions of non-dilutive dollars in all. And we should not forget that non-profits of all types depend upon grants for a significant amount of their funding, often employing professional grant writers on staff or as consultants.

Equity 156
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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. He or she will assume your comment means there is no market for your product or service, or you haven’t looked. Neither speaks well for you or your startup.

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Don’t let your service be viewed as a commodity.

Startup 111
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Growing A Services Business Requires Selling Yourself

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Don’t let your service be viewed as a commodity.

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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Don’t let your service be viewed as a commodity.

Startup 174
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10 Business Model Components Required In Every Plan

Startup Professionals Musings

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Target market. Sales/Marketing.

Sales 102