Google Media Search Engine Optimization Startup 
Berkonomics
APRIL 28, 2022
There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. Start with a simple tool. The post Here are tricks to find yourself on social media. Then add more complex listening posts.
Startup Professionals Musings
JULY 19, 2021
To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Incent friendly competition with prizes.
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Startup Professionals Musings
JULY 24, 2015
As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.
SoCal CTO
NOVEMBER 9, 2009
I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They are in a space where there is lots of search traffic, but they didn't have anything particularly interesting to say about how they were going to get ranked. I won't say that I'm truly an expert on SEO.
Startup Professionals Musings
DECEMBER 14, 2013
Don’t start from how you want to sell. Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics.
Startup Professionals Musings
FEBRUARY 18, 2015
To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Incent friendly competition with prizes.
Startup Professionals Musings
SEPTEMBER 14, 2015
Here are some of the key new rules I have learned by starting my own company, investing as an angel in other startups and mentoring many more new entrepreneurs over the last few years: Do incorporate a company, but keep it simple. Too many entrepreneurs still think plans are for investors, and investors are required to build a startup.
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