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GRP Partners Leads Investment In Awe.sm

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Los Angeles-based GRP Partners is one of the lead investors in a developer of social media analytics software, Awe.sm , Awe.sm has raised $4M in a round which was led by Foundry Group and GRP Partners, and which also included Neu Venture Capital and kps+p Ventures. did not announce who at GRP led the investment.

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YieldMetrics Harvests $1.7M For Ad Analytics

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in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M

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Topspin Launches Social Analytics Service

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Los Angeles-based Topspin Media , which develops tools to help musicians market themselves online, has released a new set of analytics tools today, called Topspin Sharealytics. is a San Francisco startup whose backers include Los Angeles-based GRP Partners, among others. Topspin is headed by Ian Rogers.

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Epoxy Tunes Into $2M to Enable YouTube, Video Publishing

socalTECH

With the rise of an increasingly large number of companies, producers, individuals, and others building online video channels, there's been a corresponding increase in the need for tools to serve that audience. The new round was led by GRP Partners, which adds Mark Suster to Epoxy's board of directors.

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Snowball Factory Gets $500K

socalTECH

Beverly Hills-based Snowball Factory , the startup behind awe.sm , the url shortener and analytics service, tweetpo.st , which updates Facebook from Twitter, and other tools, has raised $500,000 more, according to a recent regulatory filing by the firm.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

Gradient X is backed by Rincon Venture Partners, GRP Partners (now Upfront Ventures), CrossCut Ventures, Founder Collective, Siemer Ventures, Baroda Ventures, and Double M Partners. Programmatic buying enables you to buy media based on your model. Social media, display, search, and mobile is also one of them.

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Meet Launchpad LA’s Graduating Startups

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million led by GRP Partners, with participation from Baroda Ventures, Bertelsmann Digital Media Investments (BDMI), Daher Capital, Double M Capital, Karlin Ventures, Clark Landry, Andy Rankin, and Launchpad LA. YieldMetrics has already raised $1.7