Startup Professionals Musings

MARCH 21, 2021

Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They are too busy with the “crisis of the moment” to focus on follow-ups that may save a major customer, close a partner deal, or solidify a process that isn’t working well. Effective marketing.

Activity 133

Activity Startup Ideas Technical Review 133

InfoChachkie

JUNE 24, 2013

After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid. But, when I opened my door I realized that the guerrilla angels were shining down on me. Sometimes it takes a bold move to get noticed.

Marketing 133

Marketing Conference Startup Oracle 133

InfoChachkie

DECEMBER 15, 2014

Sales to existing customers traditionally account for the majority of a startup’s revenue, ranging from forty to sixty percent of annual sales, according to the authors of Guerrilla Selling. In most instances, it is less expensive to maintain an existing customer than to cultivate a new one.

Entrepreneur 189

Entrepreneur Sales Writing Customer 189

InfoChachkie

FEBRUARY 19, 2014

In fact, the authors of Guerrilla Selling recommend that companies focus 60% of their sales efforts soliciting additional revenue from their legacy customers. Irrespective of your pricing model, the most expeditious source of revenue is typically not new customers.

SaaS 215

SaaS Pricing Sales Customer 215

Startup Professionals Musings

MARCH 17, 2014

Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They are too busy with the “crisis of the moment” to focus on follow-ups that may save a major customer, close a partner deal, or solidify a process that isn’t working well. Effective marketing.

Ideas 108

Ideas Startup Technical Review Entrepreneur 108

Startup Professionals Musings

JANUARY 16, 2013

Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They are too busy with the “crisis of the moment” to focus on follow-ups that may save a major customer, close a partner deal, or solidify a process that isn’t working well. Effective marketing.

Ideas 110

Ideas Entrepreneur Startup Technical Review 110

SoCal CTO

APRIL 27, 2011

There are lots of good resources on this, especially for hiring technically-oriented people where intelligence and problem solving is a key ingredient: The Guerrilla Guide to Interviewing, Version 3.0 Then comes the in-person interviews.

CTO Hire 282

CTO Hire CTO Coach Technical Review Startup 282

InfoChachkie

MARCH 16, 2015

Nobody knows this better than Marc Benioff, Salesforce’s CEO, who is aptly known as the bad boy of marketing for his fearless guerrilla tactics. If your startup is not willing to push the boundaries at a trade show, stay home. Follow my startup-oriented Twitter feed here: @johngreathouse.

Conference 100

Conference SaaS Ideas Sales 100

SoCal CTO

APRIL 27, 2011

There are lots of good resources on this, especially for hiring technically-oriented people where intelligence and problem solving is a key ingredient: The Guerrilla Guide to Interviewing, Version 3.0 Then comes the in-person interviews.

CTO Hire 225

CTO Hire CTO Coach Technical Review Startup 225

Startup Professionals Musings

DECEMBER 15, 2010

Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They are too busy with the “crisis of the moment” to focus on follow-ups that may save a major customer, close a partner deal, or solidify a process that isn’t working well. Effective marketing.

Ideas 95

Ideas Entrepreneur Startup Technical Review 95

AeA Los Angeles Council

APRIL 10, 2008

Judy brings a guerrilla attitude with a hint of Big Blue to everything she tackles. Judy Key Johnson , former IBM executive and president/COO of Southern California technology companies. Judy is known as the “Branding Queen” for her work creating strong, effective identities for companies and product lines.

Sales 45

Sales Marketing Woodland Hills AeA 45

SoCal Delicious

MAY 6, 2012

Her background is in event planning and community based projects like LA Guerrilla Gardening and LA Field Day. into one of the largest guerrilla marketing, field support and event staffing companies in the country. Rebecca Pontius is co-founder of the Do Good Bus — a transportable community service venture based in Los Angeles, CA.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Tech Zulu Event

AUGUST 13, 2010

Radical Business Development: Three Guerrilla Strategies. Today, an entrepreneur is just as likely to be found in a large multi. Entrepreneurism / Monetization Corporate, empowerment, Entrepreneurship. . Geoffrey Lewis, Topguest. The gifted product person has emerged as the true rockstar of the internet world over the last few y.

Guide 69

Guide Startup Venture Capital Entrepreneur 69