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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Understanding the Politics of Tech Startups

Both Sides of the Table

Many startups these days are started by young, technical or product founders who are in the idealistic phase of their lives and careers. – it’s just that the more experience you get in your career the more you come to realize certain truths. Trust me – ignore startup politics at your peril. You know, no b t.”

Startup 385
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7 Rules for Savvy Customer Service Required Today

Startup Professionals Musings

Great startups are getting ahead of the game with “anticipatory customer service,” like providing smart phone access to product and account data to head off complaints. This exemplary customer service is just savvy marketing. Always end self-help postings with “Did this answer your question?” You should be watching.

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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

I created this resource to have the single most comprehensive guide anywhere on all the different items involved in starting a business. Determine whether your business name needs to be trademarked, and if does Trademark it at the USPTO. Protect your written works and code through the Copyright Office. Recommended.

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Interview with Zareh Baghdasarian, 15desks

socalTECH

15desks.com), a new startup focused on the education market. Zareh Baghdasarian: 15desks is all about managing your educational lifestyle, all the way from early education to your graduate work. Zareh Baghdasarian: 15desks is all about managing your educational lifestyle, all the way from early education to your graduate work.

Education 124
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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What are your backgrounds? Any funding yet?

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). It creates free innovation on your platform that drives user growth and engagement. 30% is the market opportunity.

Ideas 286