Remove roi
article thumbnail

Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

there is a nascent industry to try and help you with this, too. Don’t get my wrong – a great looking product can really help support a sale. But a sales person needs to be able to demonstrate the business case of why using your product will deliver more total ROI than your competitors. They buy on perceived value.

Sales 382
article thumbnail

5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Kevin O’Connor Discusses The Secrets Of Success - Hint: There Are No Secrets

InfoChachkie

and a seed investor ISS (sold to IBM, $1.3B). We help you make those big decisions by giving you factual, objective data. When it comes to Internet marketing, “faith” is often code for “No ROI.” If you care to review my prior discussion with Kevin, you can do so HERE. Most people know about Kayak.com.

Press 260
article thumbnail

Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

My family had the very first edition of the IBM XT computer with a 10 MB hard drive. I programed macros to help my mom with her Lotus 1-2-3 spreadsheets for work. I helped program my college’s recruiting office’s software system. Not hard-core, just the stuff you’d do if you were in jr.

Startup 337
article thumbnail

Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

there is a nascent industry to try and help you with this, too. Don’t get my wrong – a great looking product can really help support a sale. But a sales person needs to be able to demonstrate the business case of why using your product will deliver more total ROI than your competitors. They’re in beta).

Sales 316