Helping Startups Understand Salespeople & the Sales Culture
Both Sides of the Table
APRIL 3, 2014
there is a nascent industry to try and help you with this, too. Don’t get my wrong – a great looking product can really help support a sale. But a sales person needs to be able to demonstrate the business case of why using your product will deliver more total ROI than your competitors. They buy on perceived value.
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