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User Interface Beyond the Web Site

SoCal CTO

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. Normally the product is defined as a web site. What applications and web sites have you been using? Then I spend time in all sorts of other applications and web sites. How does that happen?

Web 150
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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter is my curated RSS feed.

RSS 349
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Help visitors navigate. Refresh it often.

Web 96
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Facebook’s Biggest Mistake?

InfoChachkie

Anthony Kosner, contributor at Forbes.com, stated that “Facebook gets twice as much mobile traffic on its web app as on its native iOS and Android apps.” While the web based version of Facebook has an abundance of display banners and advertisements littering every page, the mobile version has nothing of the sort. Share and Enjoy.

Netflix 191
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Still, if you've not heard these questions from a developer, they are not helping you as much as they should. How will you be taking this to market? Often this ties to marketing support. Do you need to provide RSS? Do we want to use something like SendGrid in order to help with delivery? Other types of users?

Develop 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Still, if you've not heard these questions from a developer, they are not helping you as much as they should. How will you be taking this to market? Often this ties to marketing support. Do you need to provide RSS? Do we want to use something like SendGrid in order to help with delivery? Other types of users?

Develop 384