socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

SoCal CTO

JANUARY 28, 2010

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” So my flip suggestion was actually not all that helpful.

Web Development 167

Web Development Los Angeles Web Develop 167

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

socalTECH

APRIL 30, 2013

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M According to Local Markte Launch, it is developing a "local presence solution" which helps businesses get found easier by search engines, by optimizing business listings on the local level.

Search Engine Optimization 178

Search Engine Optimization Marketing Santa Barbara Seed Funding 178

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

socalTECH

MAY 21, 2014

Are you a content creator for the web? Los Angeles-based Epoxy (www.epoxy.tv) launched yesterday to help content creators do just that. Right now, what that means is a set of apps for distributing video out to Facebook, Twitter, and Instagram, and some tools to help engage and build audiences on the back end.

Downey 215

Downey Content Help Startup 215

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Web 154

Web Sites Search Engine Optimization Mobile 154

SoCal CTO

DECEMBER 10, 2012

And it made me come to a new realization: Every early-stage web/mobile/online startup should have at least one technical advisor, probably two. Get an advisor to help supplement where there are gaps. By the way, do you know that most development teams use peer review of code to help ensure good development practices.

Technical Advisors 332

Technical Advisors CTO Coach Technical Review CTO Hire 332

Both Sides of the Table

JUNE 9, 2013

And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime. Final le web london (june 2013) from Mark Suster. Declining prices & margins in a small market is much less interesting.

Marketing 361

Marketing Course Pricing Networking 361

socalTECH

AUGUST 16, 2013

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Maire was formerly the company''s Country Manger in France. Maire was formerly the company''s Country Manger in France. READ MORE>>.

Agoura Hills 138

Agoura Hills Sales Marketing Agoura 138

Both Sides of the Table

JUNE 27, 2011

If I can help you avoid some of my first-time mistakes it would be a victory. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Marketing 380

Marketing Startup Press Technical Advisors 380

SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. In the mean time, if you need some extra help, get some contractors to test out specific things. In other words, they come in asking for help with sourcing and hiring. They need to determine product/market fit.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

MARCH 6, 2013

According to the two companies, the move will create a new marketplace for private growth companies, which combines NASDAQ OMX's experience in the market and resources, and SharesPost's web-based platform for trading private stock. As part of the deal, NASDAQ will retain a majority stake in the new NASDAQ Private Market (NPM).

CarsDirect 170

CarsDirect Marketing Incubator Truecar 170

socalTECH

AUGUST 17, 2010

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. READ MORE>>.

Search Engine Optimization 178

Search Engine Optimization Altadena Marketing Idealab 178

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. They help hiring managers raise the bar for every interview. Their pricing algorithm crawls the Web daily, and adjusts prices to always match the lowest price found anywhere, offline or online.

Marketing 123

Marketing Technical Review Customer Custom 123

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. CrownPeak is a developer of software-as-a-service for content management, which allows non-technical users to update and maintain their web sites.

Tool 187

Tool Marketing Social Media Content 187

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. READ MORE>>.

Woodland Hills 100

Woodland Hills Tool Mobile Marketing 100

Tech.Co

MAY 16, 2024

In spite of these roadblocks, there are a growing number of Black-owned business grants available, designed to help close the gap and make the business landscape more diverse. The grant program will provide funding for 17 applicants in total, to help them cover the costs of state and federal certification applications.

Design 225

Design Commerce Entrepreneur News 225

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Here is where you may need outside expert help to be effective. every month.

Marketing 96

Marketing Metrics Social Media Content 96

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. Normally the product is defined as a web site. What applications and web sites have you been using? Then I spend time in all sorts of other applications and web sites.

Web 150

Web Sites Email HTML 150

socalTECH

JUNE 25, 2014

Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. The move puts the company''s focused squarely on its Los Angeles operations. The sale netted the company $20M, which it will use to fund its U.S.

Social Media 164

Social Media Marketing .Net Entertainment 164

TechEmpower

JULY 31, 2023

These two questions/answers can help define the early proof points for your company. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. And how much will it cost to win them? Be sure to check out the entire presentation.

Metrics 260

Metrics Startup Slides Technical Review 260

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

Marketing 91

Marketing Examples Startup Customer 91

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. However, I really like algorithmic content recommendation, using machine learning and other crazy geek tech stuff to help provide information to consumers.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

socalTECH

JULY 25, 2019

Los Angeles-based web application security software developer Signal Sciences says that it is seeing strong revenue growth, as it grows its headcount by nearly 100 employees just in the past year.

Report 150

Report Web Software Development Los Angeles 150

socalTECH

APRIL 23, 2021

The company said Slemma's web-based tools allow users to create simple, easy-to-use and dynamic data reports with customizable dashboards. Xsolla's tools help videogame developers and publishers market and sell their software. According to Xsolla, it will integrate Slemma's product suite into its Publisher Account tool.

Commerce 113

Commerce Report Tool Web 113

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 135

Blogging Services Search Engine Optimization Web 135

socalTECH

MARCH 3, 2010

Altadena-based Perfect Market , which is developing technology to help publishers monetize their long tail content, confirmed today that it has raised $6M in a Series C funding round. According to Perfect Market, the new funding will go to market and deploy its solutions. Perfect Market is headed by Julie Schoenfeld.

Rustic Canyon 133

Rustic Canyon Marketing Altadena Idealab 133

SoCal Tech Calendar

NOVEMBER 6, 2008

Wednesday, November 12, 2008 -- Hollywood Web Television Meetup: November. Join us for the 3rd Hollywood Web Television Meetup. See [link] (more).

Hollywood 100

Hollywood Web Resource Content 100

Startup Professionals Musings

NOVEMBER 7, 2018

Since then, the monthly subscription model has become the norm for a wide range of products and services, from web applications, to hardware, and services of all types. My answer is that innovative marketing is always required, to stand out above the crowd. Word-of-mouth is great, but I look for a real marketing budget and action plan.

Product 86

Product Marketing Education Examples 86

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming.

Tool 128

Tool Startup Software Review Technical Review 128

socalTECH

FEBRUARY 27, 2019

Santa Monica-based PatientPop , which develops healthcare practice management software, has rolled out a new product, aimed at helping independent healthcare providers compare themselves to other local competitors. READ MORE>>.

Tool 133

Tool Santa Monica Competition Google 133