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Readz Launches Mobile Marketing Tools, Backed by $7.15M

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Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. Readz is led by Bart De Pelsmaeker. READ MORE>>.

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ReachLocal Debuts New SMB Marketing Software

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Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. Pricing on the new tool was not announced. READ MORE>>.

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United Online Sells StayFriends

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Woodland Hills-based United Online has sold its StayFriends social networking site, to German company Stroer Content Group GmbH , the company said Thursday afternoon. United Online said it will receive 16.0 million euros ($18.3M US) for StayFriends. READ MORE>>.

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ReachLocal Launches New SEO Offering

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Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites. READ MORE>>.

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LinkedIn's Classmates Tempts Trademark Battle

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Mountain View-based business networking service LinkedIn appears to be tempting some trademark confusion--and maybe, a lawsuit-- with the launch Wednesday of a new service it bills Classmates , to help its users connect with former classmates via the service. LinkedIn's new service helps connect its users with fellow college alumni.

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FatTail Launches Search Traffic Service

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Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Pricing on the new tool was not released. READ MORE>>.

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Gumiyo Adds Customer

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Woodland Hills-based Gumiyo , which develops tools for enabling mobile web sites, has scored a new customer. Gumiyo develops tools which helps businesses deliver their information to mobile phones, including ways to deliver information via SMS, connect classifieds information to text messages, and more.