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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. To say that the tech elite were cynical of Hulu’s launch would be an understatement , but by the time it launched just a few months later it was getting great reviews.

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Who'll Be The Next CEO of Hulu?

socalTECH

Jason Kilar , the CEO of Los Angeles-based Hulu , is due to leave the firm on April 1st--but Hulu has yet to find a successor, according to an AdAge report today. However, AdAge says that Hulu has yet to appoint a search firm to find a new CEO, although the firm might be looking at internal candidates. and Comcast.

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What You Missed On Your Holiday Vacation, SoCal Technology Edition

socalTECH

Southern California's Most Popular Tech Stories. LaunchpadLA Opens Up Spring Applications. Broadcom Powering New Mac Wireless. Surf Air Gets First Aircraft. In our features section: Interview with Blair Harrison of Frequency. 9 Ways socalTECH Can Help You With Your New Year's Resolutions. How to find a startup mentor.

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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

It had the effect of greatly reducing the industry size but also of allowing some less known artists to reach audiences that previously would be unthinkable due to cost constraints. Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

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The Case for In-Stream Advertising

Both Sides of the Table

But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. So only the technology companies can make money from ad links and not the creators of content?

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Interview with Paige Craig, Betterworks

socalTECH

We're not talking publicly about that yet, but the idea is to get away from the annual review, away from the quarterly review, and give everyone within and outside a company the ability to recognize people, up and down the chain, for doing great things in the workplace. Beyond that, it's really about real time recognition.

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