Invest Media RSS Sales 
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!
InfoChachkie
JUNE 4, 2012
As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: The sad reality is that PR Firms value their relationships with media and industry gatekeepers more than their relationship with any single client. Public relations at a startup is a sales process.
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InfoChachkie
JULY 16, 2012
Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. I know Coull intimately, as it recently purchased RevUpNet , an online media agency which I Co-Founded with Ben Kiblinger in 2007. However, they were expensive to create because they required advertisers to employ full-service media agencies.
InfoChachkie
MAY 14, 2012
This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. I know these particular companies well, as I am an investor in some of them and an ardent fan of the rest. Share and Enjoy.
InfoChachkie
JUNE 3, 2013
Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Consistent with the statistics cited in Why Entrepreneurs Hate (Most) MBAs , the large majority of John and Kyle''s classmates accepted positions at investment banks and consulting firms upon graduation.
SoCal CTO
JANUARY 5, 2011
Grade A Entrepreneurs , September 5, 2010 Why Krispy Kreme failed in Australia - Start Up Blog , November 3, 2010 Mellow Johnny’s: Retail Stores as Community Hubs - IDDICTIVE.COM , July 14, 2010 Is crowdfunding an option for my business?
InfoChachkie
JULY 5, 2012
In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Share and Enjoy.
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