Both Sides of the Table

JUNE 20, 2014

Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. And as my Media Redef feed this past week reminded me Hispanics over-index for watching movies and they share their movie experiences 26% more than non-Hispanics.

Invest 291

Invest Content Media Networking 291

socalTECH

FEBRUARY 25, 2016

West Hills-based Peloton Document Solutions , a company developing software which helps investment bankers, private equity investors, and companies to communicate financial information via interactive documents, has scored a strategic investment from R.R. Financial terms of the investment were not disclosed. According to R.R.

Invest 100

Invest Software Review Equity Sales 100

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Tech.Co

JANUARY 15, 2018

Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. The experiences and lessons Jen and I have gained since leaving AOL to build our own media brand have been numerous. We are also incredibly grateful for all of those who believed in us.

Media 175

Media News Organization Content 175

socalTECH

MAY 1, 2015

The Tech Coast Angels , one of the most active angel investment groups nationwide in addition to here in Southern California, said Friday that it invested in eight new and follow on deals in the first quarter of 2015, in addition to seeing two exits out of its portfolio. Both Thermark and Olive Medical were acquired in February.

Tech Coast Angels 100

Tech Coast Angels Invest Angel Southern California 100

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter? Millenials?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JANUARY 31, 2011

Santa Monica-based Demand Media said this morning that it received approximately $77.2M per share, with 5,175,000 shares of the offering coming directly from Demand Media itself, and the rest from other shareholders. in net proceeds from the firm's IPO last week. READ MORE>>.

.Net 145

.Net Demand Media Santa Monica 145

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on?

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 106

Sales Entrepreneur Customer Custom 106

TechCrunch LA

JULY 2, 2020

In the past year, it’s seen one of the most profitable venture-backed exits of any tech ecosystem (with the $4 billion sale of Honey to PayPal) and investors are minting billion-dollar companies in the region at a torrid pace. How much is Upfront focused on investing in the local LA ecosystem versus less geographically focused? .

Los Angeles 277

Los Angeles Venture Capital Capital Invest 277

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Both Sides of the Table

NOVEMBER 14, 2010

They have marked-up paper gains propped up by an over excited venture capital market that has validated their investments. Logic tells me the following: It is hard to make money angel investing. Too many angel deals just means more to watch and invest in for the ones that do succeed (if the VCs can get in at reasonable prices).

Invest 299

Invest Angel Technical Review Venture Capital 299

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Berkonomics

NOVEMBER 11, 2021

This form of thinking has been unusually true during the current rise of social media platforms, where market share became the primary goal of a company, with revenues and profitability to follow later. And it’s a contemporary problem. Why it’s so personal to me…. The post Premature scaling can kill your business.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But higher value product sales often require a phone call. Thus, we click!

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

MARCH 31, 2023

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Return on investment for demand generation. Don’t just use these in isolation. Lead management performance.

Metrics 102

Metrics Demand Paramount Content 102

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. After the acquisition, we have been investing dramatically in that team.

Media 162

Media Advertising Startup Platform 162

socalTECH

OCTOBER 16, 2017

out of a $5M pre-sale goal for its token sale, and also added Ryan Scott to its advisory board. The company said Scott has invested in such companies as Inside, Tesla, CrowdFunder, Tiltify, Lottery.com, Earth Class Mail, Principle Power, Signum Biosciences, Greener World Media, Sierra Nevada Solar, and Cool Earth Solar.

Causecast 124

Causecast Class Sales Los Angeles 124

Both Sides of the Table

FEBRUARY 24, 2011

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. I only recently invested and I only got here through persistence. The opportunity came up to invest in this one and I pounced. But I never gave up.

Gogii 310

Gogii Invest Blogging Startup 310

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

socalTECH

DECEMBER 11, 2018

El Segundo-based medical apparel brand Jaanuu --formed by former investment banker Shaan Sethi and his sister, Dr. Neela Sethi Young --has snagged $15M more in funding, the company said this week, bring the company's total raised to $25M. READ MORE>>.

El Segundo 113

El Segundo Equity Sales Invest 113

socalTECH

APRIL 23, 2013

MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. Elevation Partners invested in MarketShare in 2011. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. One of these experts, David T. Cold calling. Marty Zwilling.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

AUGUST 24, 2022

Are you making the proper investment, and is it paying off? Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing.

Customer 100

Customer Custom Acquisition Technical Review 100

socalTECH

APRIL 17, 2013

A report Wednesday afternoon says that Los Angeles-based streaming media site Hulu has hired investment banking firm Guggenheim Partners, to advise the firm on a sale. Guggenheim is the same firm which recently hired Ross Levinsohn to head up its Guggenheim Digital Media unit, and which is potentially a bidder on Hulu.

Hulu 189

Hulu Report Company Companies 189

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

AUGUST 21, 2021

Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.

Startup 151

Startup Course Sales Entrepreneur 151

Tech.Co

JANUARY 15, 2018

Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. The experiences and lessons Jen and I have gained since leaving AOL to build our own media brand have been numerous. We are also incredibly grateful for all of those who believed in us.

Media 70

Media News Organization Content 70

socalTECH

FEBRUARY 25, 2009

Los Angeles-based MarketShare Partners , a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. According to MarketShare Partners, Elevation made a minority equity investment in the firm. Financial terms of the funding were not disclosed. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

Startup Professionals Musings

OCTOBER 6, 2023

If there are conflicts within the team, or differing views of the strategy, or evidence of missing processes and tools, the investment process will likely be terminated. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Communicate what is happening and why to everyone.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

socalTECH

APRIL 24, 2012

Los Angeles-based SocialAnnex , a startup helping online retailers to use social media to spur sales, has scored a round of funding from a who's who of Southern California technology angels, the firm said Tuesday. Financial details of the investment were not disclosed. Financial details of the investment were not disclosed.

Southern California 170

Southern California Oversee.net Angel SoCal 170

socalTECH

MARCH 14, 2018

Jon Ferrara: I firmly believe that Service is the New Sales and that the Sales starts after a customer buys. We were also one of the earliest to apply social media to business processes when most business owners did not yet understand the evolution of the social customer. How does customer service tie into all of this?

Customer 166

Customer Custom Conference Social Media 166

socalTECH

JANUARY 16, 2013

Santa Monica-based Siemer Ventures , the venture investing arm of investment banking firm Siemer & Associates , reported yesterday that it saw the first exit in its portfolio recently, with the sale of company CloudTrigger. The fund also reports that it now has 39 digital media and technology startups in its portfolio.

Santa Monica 164

Santa Monica San Diego Report Invest 164