Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. One of these experts, David T. Cold calling. Marty Zwilling.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Berkonomics

NOVEMBER 11, 2021

This form of thinking has been unusually true during the current rise of social media platforms, where market share became the primary goal of a company, with revenues and profitability to follow later. And it’s a contemporary problem. Why it’s so personal to me…. The post Premature scaling can kill your business.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

FEBRUARY 17, 2021

Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. Minimize investment in prototypes and tooling. With Google, you get all the storage you need in the cloud for free.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

socalTECH

APRIL 23, 2013

MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. Elevation Partners invested in MarketShare in 2011. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

MARCH 14, 2018

Jon Ferrara: I firmly believe that Service is the New Sales and that the Sales starts after a customer buys. We were also one of the earliest to apply social media to business processes when most business owners did not yet understand the evolution of the social customer.

Customer 166

Customer Custom Conference Social Media 166

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MAY 14, 2023

Use social media for early marketing. Social media is not rocket science. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory. The timing of cash flow is everything.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

socalTECH

APRIL 24, 2012

Los Angeles-based SocialAnnex , a startup helping online retailers to use social media to spur sales, has scored a round of funding from a who's who of Southern California technology angels, the firm said Tuesday. Financial details of the investment were not disclosed. Social Annex was founded in 2010.

Southern California 170

Southern California Oversee.net Angel SoCal 170

Startup Professionals Musings

SEPTEMBER 11, 2015

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 106

Sales Entrepreneur Customer Custom 106

Both Sides of the Table

MAY 24, 2021

Silicon Valley and the media industry that surrounds it values youth. It has historically been the case that VCs would rather fund the promise of 100x in a company with almost no revenue than the reality of a company growing at 50% but doing $20+ million in sales. My first ever investment as a VC was Invoca. Maker Studios?—?sold

Venture Capital 363

Venture Capital Capital Funding Startup 363

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on?

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

socalTECH

NOVEMBER 5, 2015

MarketShare's predictive analytics software is used by the marketing industry to understand how their investments marketing and sales reflect in TV, print, display, search, video, social media, website, PR, and elsewhere. MarketShare was venture backed by FTV Capital, Elevation Partners, along with others.

Social Media 100

Social Media Acquisition Los Angeles Marketing 100

Startup Professionals Musings

OCTOBER 6, 2023

If there are conflicts within the team, or differing views of the strategy, or evidence of missing processes and tools, the investment process will likely be terminated. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Status of the solution.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Update your website to make it totally customer-focused.

Marketing 94

Marketing Social Media Technical Review Customer 94

socalTECH

JANUARY 9, 2018

According to REX, the funding included investments from Scott McNealy, co-founder and former chief executive officer, Sun Microsystems; Dick Schulze, founder, Best Buy; Gordon Segal, founder, Crate and Barrel; Amit Singhal, former senior vice president of search, Google; Jack Greenberg, former chief executive officer, McDonalds; and others.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

Tech.Co

JANUARY 3, 2020

Point-of-Sale Systems. With in-person sales still accounting for more than $3 trillion per year , it's safe to say the original shopping methods are going to stick around. But if you want to stay on top in these industries, you are going to need to update the way you make sales. Great for shops and restaurants.

Technical Review 91

Technical Review Software Review Social Media Platform 91

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But higher value product sales often require a phone call. Thus, we click!

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

AUGUST 19, 2020

Use social media for early marketing. Social media is not rocket science. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory. The timing of cash flow is everything.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Both Sides of the Table

DECEMBER 3, 2013

The timing of the announcement of this investment couldn’t have been timed more perfectly if we tried. And before that you might enjoy this longer analysis on why I invested in DataSift in the first place , which was written 2.5 ” How can businesses not incorporate information into their marketing and sales funnels?

Social Media 358

Social Media Yammer Invest Organization 358

TechCrunch LA

AUGUST 11, 2021

million seed round, including investments from CRV, Abstract Ventures, Crossbeam (Ali Hamed), id8, Michael Ovitz (founder of CAA), Michael Bosstick, Diaspora Ventures and others. Snipfeed is free to set up, but if you make sales, the company takes 15% — this percentage is inclusive of any transaction fees.

Platform 286

Platform Commerce Startup Tool 286

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 24, 2021

If there are conflicts within the team, or differing views of the strategy, or evidence of missing processes and tools, the investment process will likely be terminated. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Status of the solution.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

DECEMBER 30, 2020

You alone will never find enough hours in a day to keep with all the challenges of sales, support, and scaling the business, in addition to developing and delivering your solution. Strategic planning is a required ongoing investment. Start with a range of platforms, including social media, advertising, and a great website.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. One of these experts, David T. Cold calling. Marty Zwilling.

Social Media 55

Social Media SEM Startup Advertising 55

Tech.Co

MAY 31, 2023

In this guide: Free Business Tools Best Communication Tools Best Cybersecurity Tools Best Project Management Tools Best Marketing Tools Best Financial Tools Best HR tools Best Sales Tools Next Steps: Moving Forward With a Solution Best Free Business Tools for Startups Not every startup will have a budget for smart software.

Tool 128

Tool Startup Software Review Technical Review 128

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. We're hiring senior developers, and we're also focusing on sales operations as well.

Social Media 217

Social Media Startup Platform Media 217

Startup Professionals Musings

MARCH 23, 2022

Even in today’s remote environments, you can use video sessions, social media, and email to keep up with team efforts informally and share updates, both positive and negative. That is why professional investors will tell you that they invest in people, more than innovative solutions.

Mentor 108

Mentor Social Media Coach Customer 108

Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. One of these experts, David T. Cold calling. business David T.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.

Startup 174

Startup Training Services Writing 174