Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

AUGUST 21, 2021

Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

AUGUST 24, 2022

Are you making the proper investment, and is it paying off? Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory. The timing of cash flow is everything.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

DECEMBER 22, 2021

In this age of instant and global communication via social media and the Internet, I see more and more evidence that delighted customers should be your top priority. Your goal must be to make every aspect of a customer interaction a joy to both you and them, starting from the shopping experience, to the sales close, to delivery and service.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory. The timing of cash flow is everything.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.

Competition 142

Competition Software Review Social Media Customer 142

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Equity investors realize that they won’t see any real return until an exit occurs, such as a sale, merger, or IPO.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Implement marketing metrics based on inbound data.

Marketing 94

Marketing Social Media Technical Review Customer 94

Both Sides of the Table

JUNE 12, 2010

Spark Capital is relatively new to VC (founded in 2005) yet has become one of the hottest new VCs having invested in Twitter, Tumblr, AdMeld, Boxee, KickApps and many more companies. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Our guest was Mo Koyfman of Spark Capital.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory. The timing of cash flow is everything.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory. The timing of cash flow is everything.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

NOVEMBER 4, 2019

I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. This is the point where you must manage to metrics, work on the culture of the organization, and look for partner-based growth.

Ideas 94

Ideas Slides Technical Review Patents 94

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Through advertising or direct sales, these sites harvest intent. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

InfoChachkie

JANUARY 16, 2018

The problem is that stakeholders, like marketing and sales, don’t know what the latest version of the roadmap is. Greathouse: Having run these groups, I know all about the inherent friction between sales and marketing with regard to lead quality, volume, etc., We both made personal investments in the company.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Waiting until you have something to sell before bringing on a sales and operations staff. Getting a sales contract before manufacturing inventory. The timing of cashflow is everything.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

SoCal CTO

MARCH 12, 2007

Maybe its because Im 66", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

SEPTEMBER 28, 2015

Long-term value propositions to society, or paradigm shifts in technology, generate interest but don’t close sales in the time frame your startup needs to survive and prosper. As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place.

Pricing 100

Pricing Technical Review Entrepreneur Startup 100

Startup Professionals Musings

JANUARY 26, 2018

As a member of an angel investment group, I have to admit this is probably the most common rejection we issue. Start selling it on social media before you build it. It takes real money to sustain a business, with a margin in the 50 percent range, and some realistic milestones and metrics. Traction is marketing and sales results.

Customer 59

Customer Custom Pricing Startup 59

Startup Professionals Musings

AUGUST 8, 2016

Investors look for sales at full price, to people you don’t know, to validate demand, price, and margin. Show an aggressive marketing and sales plan. With today’s rapid pace of change and information overload, word-of-mouth and social media alone is not a viable marketing plan.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Both Sides of the Table

MAY 23, 2012

Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. Mobile devices deliver “bottom of funnel” sales opportunities that deliver real & immediate economic results. Bottom of the sales funnel.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

NOVEMBER 17, 2010

A few companies have aggregated all of that free media out there from those marketing materials. Especially with DVD sales declining, we offer an interesting way to help studios. Our metrics show that when people watch chips, they increase their tendency to want to watch that feature length film.

Startup 190

Startup Los Angeles Content Hollywood 190

Tech Zulu Event

FEBRUARY 5, 2014

Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. Peter Csathy – CEO Manatt Digital Media Ventures, accomplished media and digital media entrepreneur. Peter Csathy jumps in to answer questions about content.

Startup 95

Startup Google Education Venture Capital 95

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Company plans to use the capital to build out sales and marketing and r&d. -a Spread through word-of-mouth as the company has no sales team, all engineers. Competitors: Google (Invite Media) , MediaMath , X+1.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

SoCal CTO

AUGUST 3, 2010

That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. Metrics availability. At some point it will be quite obvious whether the super angels’ investments and strategy succeed or fail. Here’s an example in a direct sales channel. Yesterday he outlined his investment thesis on his blog.

Startup 217

Startup Venture Capital Blogging Software Review 217

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. What's the idea behind Sometrics? We'll do a rev share with those platforms.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. What's the idea behind Sometrics? We'll do a rev share with those platforms.

Social Media 100

Social Media Advertising Social Network Userplane 100

InfoChachkie

MARCH 2, 2010

We pooled our resources and each invested $50 into the adVenture, which we named Capital Cards, due to our proximity to Washington, DC. We were happy to accommodate his request, as the money derived from the sale of the sets allowed us to purchase vintage cards via our weekly newspaper ads. free weekly Infochachkie articles!

Pricing 138

Pricing Advertising Marketing Startup 138

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? billion in sales and thus controls less than 10% of the market. The metrics were good but we wondered how much better they would be when we expanded our product. What is the CPM of ads in this industry (should I even be ad supported?).

Startup 150

Startup Marketing Study SEO 150