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Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

socalTECH

According to Citysearch, it made an investment in OrangeSoda to build the new service. OrangeSoda is a provider of online search marketing services and search engine optimization. Financial terms of the strategic investment were not disclosed. READ MORE>>.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Startup 134
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LA Startups Gather At Twiistup

socalTECH

That was echoed by Ivan Nikhoo, an investment banker at Siemer and Associates, who said "there is an an enthusiasm in Southern California, which we have not seen for a very long time, which is very very nice.".

Twiistup 171
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO).

PPC 154
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cash flow is everything.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The time to build investor relationships is before you need the investment. Optimize your web history and presence. Stealth mode normally means no time for search engine optimization prior to product launch, not to mention relevant blogging activity, and link building. Meet investors before asking for money.

Marketing 105
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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

The time to build investor relationships is before you need the investment. Optimize your web history and presence. Stealth mode normally means no time for search engine optimization prior to product launch, not to mention relevant blogging activity, and link building. Meet investors before asking for money.